William Friedkin Quotes:
Ocupation: Film director
Life: b. August 29, 1935
Birthday: August 29
The studios are making fewer films. They are making more expensive films. Profits are tougher to come by. Not only because of the expense of production. But also because of the expense of promotion and hype. To boil that all down, it's more about hype than it is about filmmaking.
source: "EXCLUSIVE: William Friedkin Revisits To Live and Die in L.A. on Blu-ray". Interview with B. Alan Orange, movieweb.com. February 19, 2010. 
topic: Hype, Film, Promotion, Fewer
