Michael J. Silverstein Quotes:
Ocupation: Author
Life: b. 1955
The starting point is to create a qualitative understanding of market drivers. You need to get into the head of the consumer and be able to tell her story. It is both art and science. The purpose of the market map is to define dissatisfactions, hopes, dreams and fears. Winning solutions respond to the distinct and specific needs of a group of consumers.
topic: Dream, Art, Winning, Qualitative, Hopes Dreams
