Ocupation: Professor
Life: b. June 4, 1958
Birthday: June 4
Although we've used the concept brand communities a couple of times, it's important to reiterate that communities aren't created, they are courted. Most brands will need to court a range of different communities and travel across pools, webs, and hubs if they want to reach the full range of desired consumers.
topic: Couple, Technology, Community, Hub