Jonah Berger quotes
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“Going viral isn’t random, magic, or luck. It’s a science.”
-- Jonah Berger -
“Virality isn't luck. It's not magic. And it's not random. There's a science behind why people talk and share. A recipe. A formula, even.”
-- Jonah Berger -
“Top of mind means tip of tongue.”
-- Jonah Berger -
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“If something is built to show, it's build to grow.”
-- Jonah Berger -
“Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions.”
-- Jonah Berger -
“People don't need to be paid to be motivated.”
-- Jonah BergerSource : Jonah Berger (2016). “Contagious: Why Things Catch On”, p.58, Simon and Schuster
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“People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.”
-- Jonah BergerSource : Jonah Berger (2016). “Contagious: Why Things Catch On”, p.181, Simon and Schuster
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“Connecting with others is rewarding; it makes us feel like we're not alone in the world.”
-- Jonah Berger
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