Armin Hofmann quotes
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“For after all, a poster does more than simply supply information on the goods it advertises; it also reveals a society’s state of mind”
-- Armin Hofmann -
“There should be no separation between spontaneous work with an emotional tone and work directed by the intellect. Both are supplementary to each other and must be regarded as intimately connected. Discipline and freedom are thus to be seen as elements of equal weight, each partaking of the other.”
-- Armin Hofmann -
“The creation of all those symbols and logotypes which are an ever more striking feature of the world in which we live calls for a new and fresh approach to lettering in the part of the designer. In these logotypes the combination of letters can be more or less obvious; but only deliberately contrived encounters of elements and confrontations of values can lead beyond the letters to new forms of expression.”
-- Armin Hofmann
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“Some temptations cannot be fought. One must close one's mind and fly from them”
Source : A.J Cronin (1942). “the Keys of the Kingdom”
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“Structure is more important than content in the transmission of information.”
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“Learning is experience. Everything else is just information.”
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“Intelligence is not the ability to store information, but to know where to find it.”
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