Piet Zwart quotes
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“The more uninteresting the letter, the more useful it is to the typographer.”
-- Piet Zwart -
“Colour is a creative element, not a trimming.”
-- Piet Zwart -
“Among the few I have indicated, is there no dynamic man of action, the rebel who will help determine the aspect of the collective expression of tomorrow? Ponder this question and know that to make beautiful creations for the sake of their aesthetic value will have no social significance tomorrow, will be nonsensical self-gratification. Every era contains the conditions for providing a rebel.”
-- Piet Zwart -
“We used the camera only as a means of expression and as a visual medium that offers possibilities found in no other artistic technique, possibilities that the eye cannot catch in their totality. We tried to establish a characteristic vision of photography.”
-- Piet Zwart -
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“The future lies in designing and selling computers that people don't realize are computers at all.”
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“Helvetica is the jeans, and Univers the dinner jacket. Helvetica is here to stay.”
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Source : "Design for knife: can cutlery help people with disabilities?" by Justin McGuirk, www.theguardian.com. June 18, 2012.
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“What happened to romance? Sappy, soppy longhand love letters.”
Source : "Fictional character: Lindy". "Beastly", www.imdb.com. 2011.
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