Charles Edwards quotes
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“The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the advertisement increases.”
-- Charles EdwardsSource : "Why Short Advertising Copy Does NOT Sell More" by Ira Kalb, www.businessinsider.com. May 28, 2013.
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“The budget evolved from a management tool into an obstacle to management.”
-- Charles Edwards
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