Drayton Bird quotes
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“Your brand image is primarily an emotional construct. Emotion is probably always more powerful in swaying people than reason, but people like to be able to rationalize their choices.”
-- Drayton Bird -
“Most copywriters are like engines. They take a while to warm up to get to the point.”
-- Drayton Bird -
“People only buy when they're ready to buy. Not when you're ready to sell”
-- Drayton Bird -
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“Kindly remember that the obvious is always overlooked.”
-- Drayton Bird -
“Men fear to lose as much as they hope to gain.”
-- Drayton BirdSource : Drayton Bird (2007). “Commonsense Direct and Digital Marketing”, p.372, Kogan Page Publishers
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Source : What to Listen for in Music (1939) ch. 2
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“One kind of good book should leave you asking: how did the author know that about me?”
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“I found I wasn't asking good enough questions because I assumed I knew something.”
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“I love going out and it is a bit sad when the photographers stop asking you for your picture.”
Source : "Meet La Belle Anglaise" By Anna Pursglove, Evening Standard, December 15, 2000.
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“Can I cut off your head?" "Are you asking for my permission?”
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