Bernice Fitz-Gibbon quotes
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“Creativity often consists of merely turning up what is already there. Did you know that right and left shoes were thought up only a little more than a century ago?”
-- Bernice Fitz-GibbonSource : Bernice Fitz-Gibbon (1967). “Macy's, Gimbels, and Me: How to Earn $90,000 a Year in Retail Advertising”
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“A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.”
-- Bernice Fitz-Gibbon -
“Creativity varies inversely with the number of cooks involved in the broth.”
-- Bernice Fitz-Gibbon -
“Creativity often consists of merely turning up what is already there.”
-- Bernice Fitz-Gibbon -
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“It's smart to be thrifty.”
-- Bernice Fitz-GibbonSource : Bernice Fitz-Gibbon (1967). “Macy's, Gimbels, and Me: How to Earn $90,000 a Year in Retail Advertising”
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“To be a success in advertising you must want to fill other people with a passion for possession.”
-- Bernice Fitz-GibbonSource : Bernice Fitz-Gibbon (1967). “Macy's, Gimbels, and Me: How to Earn $90,000 a Year in Retail Advertising”
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“Advertising prods people into wanting more and better things. Of course advertising makes people dissatisfied with what they have - makes them raise their sights. Mighty good thing it does. Nothing could be worse for the United States than 200,000,000 satisfied Americans.”
-- Bernice Fitz-Gibbon -
“Of course advertising creates wants. Of course it makes people discontented, dissatisfied. Satisfaction with things as they are would defeat the American Dream.”
-- Bernice Fitz-Gibbon -
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“Teenagers travel in droves, packs, swarms. ... To the librarian, they're a gaggle of geese. To the cook, they're a scourge of locusts. To department stores, they're a big beautiful exaltation of larks ... all lovely and loose and jingly.”
-- Bernice Fitz-Gibbon -
“deferring gratification is a good definition of being civilized.”
-- Bernice Fitz-GibbonSource : Bernice Fitz-Gibbon (1967). “Macy's, Gimbels, and Me: How to Earn $90,000 a Year in Retail Advertising”
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