C. K. Prahalad quotes
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“The future lies with those companies who see the poor as their customers”
-- C. K. PrahaladSource : "Integrating the Rural Poor Into Markets" by Bibek Debroy, Amir Ullah Khan, (p. 17), 2004.
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“If we stop thinking of the poor as victims or as a burden and start recognizing them as resilient and creative entrepreneurs and value conscious consumers, a whole new world of opportunity will open up.”
-- C. K. PrahaladSource : C.K. Prahalad (2009). “The Fortune at the Bottom of the Pyramid, Revised and Updated 5th Anniversary Edition: Eradicating Poverty Through Profits”, p.25, FT Press
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“The resource allocation task of top management has received too much attention when compared to the task of resource leverage.”
-- C. K. PrahaladSource : Gary Hamel, C. K. Prahalad (2013). “Competing for the Future”, p.174, Harvard Business Press
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“How we ask the question is extremely important to how we find the answer.”
-- C. K. Prahalad -
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“Dividing meager resources across a host of medium term operational goals creates mediocrity on a broad scale.”
-- C. K. PrahaladSource : "Strategy as Stretch and Leverage" by Gary Hamel and C.K. Prahalad, hbr.org. March/April 1993.
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“If your aspirations are not greater than your resources, you’re not an entrepreneur.”
-- C. K. PrahaladSource : "The Life’s Work of a Thought Leader" by Art Kleiner, www.strategy-business.com. August 9, 2010.
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“With wolves, solidarity is first but when they hunt, they change roles. The implicit hierarchy depends on who does what. In an organization one unique person makes a difference, but you need teamwork to make it happen.”
-- C. K. Prahalad -
“Strategy is about stretching limited resources to fit ambitious aspirations.”
-- C. K. PrahaladSource : "The Wal-Mart Way: The Inside Story of the Success of the World's Largest Company". Book by Donald Soderquist (p. 178), April 21, 2005.
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“Executives are constrained not by resources, but by their imagination.”
-- C. K. PrahaladSource : "Harvard Business Review" Magazine, April 2010.
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“The real source of market promise is not the wealthy few in the developing world, or even the3 emerging middle-income consumers. It is the billions of aspiring poor who are joining the market economy for the first time.”
-- C. K. PrahaladSource : "The Politics of Fortune: A New Agenda for Business Leaders". P. 125. Book by Jeffrey E. Garten, 2002.
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