Donald Keough quotes
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“What separates those who achieve from those who do not is in direct proportion to one's ability to ask for help.”
-- Donald Keough -
“Don Keough's (CEO Coca-Cola) 11 Rules on "HOW TO LOSE": 1. Stop taking risks 2. Be content 3. Never deviate from what the founder did 4. Be inflexible 5. Rely totally on research and experts 6. Concentrate on competitors instead of your customers 7. Put yourself - not the customer - first 8. Solve administrative concerns first 9. Let others do your thinking for example, headquarters 10. Rely on T-G-E: "That's Good Enough" and T-N-M-J: "That's Not My Job!" 11. Rationalize slow growth”
-- Donald Keough -
“Some critics will say Coca-Cola made a marketing mistake. Some cynics will say that we planned the whole thing. The truth is we are not that dumb, and we are not that smart.”
-- Donald Keough -
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“You never stand beside the same river twice; you have to keep looking upstream.”
-- Donald Keough
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“Science, in the very act of solving problems, creates more of them.”
Source : Abraham Flexner (1994). “Universities: American, English, German”, p.19, Transaction Publishers
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“In every aspect of life, have a game plan, and then do your best to achieve it.”
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Source : "Report: Peru rejects rebels' demands to free prisoners". December 20, 1996.
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“You don't dream so that you can remember it. You dream to achieve it.”
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