Yves Behar quotes
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“Advertising is the price companies pay for being unoriginal.”
-- Yves Behar -
“Sometimes you can find peace of mind by transferring yourself to different situations. They're just reminders to stay... calm.”
-- Yves BeharSource : "It’s Yves Behar’s World. We Just Live (Better) in It". Interview with Lauren Murrow, www.modernluxury.com. March 22, 2013.
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“Designers have a responsibility to show the future as they want it to be - or at least as it can be, not just the way an industry wants it to be.”
-- Yves Behar -
“To the optimist, the glass is half full. To the pessimist, the glass is half empty. To the engineer, the glass is twice as big as it needs to be. Design is how you treat your customers. If you treat them well from an environmental, emotional, and aesthetic standpoint, you're probably doing good design.”
-- Yves Behar -
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“You can't do good work on a short-term contract. You need to be engaged over a period of time.”
-- Yves Behar
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“Definition of 'Free': You pay for it whether or not you elect to receive it.”
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“But surely for everything you have to love you have to pay some price.”
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Source : Source: www.interviewmagazine.com
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“Money coming in says I've made the right marketing decisions”
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Source : "Made in Japan : Akio Morita and Sony" by Akio Morita, Edwin M. Reingold, Mitsuko Shimomura, (p. 158), 1986.
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Source : Ann Bridge (2013). “Singing Waters”, p.176, A&C Black
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“I bet it gets pretty lonely with only your ego for company.”
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