"I don't know when the last time was that Steven Spielberg or George Lucas made a movie with Universal, but I can tell you that Universal is leading the charge. They're looking at film differently. They're planning ahead in a way that I've never seen a studio do before. They're believing in a relationship between fan and film franchise, in a new way. They're more receptive to an audience, in part because of social media, in a way we've never been allowed."