Rochelle B Lazarus quotes
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“No movie becomes a hit without good reviews and word-of-mouth. No agency ever became a great brand by merely saying it was great - in advertising or by any other medium.”
-- Rochelle B Lazarus -
“One of the things I have learned over 26 years in the business is that the most productive place to focus new business efforts on is current clients. Think about it you have the relationship, you have inside knowledge of the company, the people and often, the brand, so it's a much less diverting exercise. Simply put, the odds of getting a higher share with current clients is much better than getting in the front door with new ones.”
-- Rochelle B Lazarus -
“We're living in a world now where consumers are bombarded with thousands of commercial messages - they're everywhere you look. Unless you can cut through that and engage someone, I think you are lost. Consumers are now clearly in control. They control what they hear and see, when, and where. You have to find ways to allow them to actively engage with you, or the money you spend is wasted.”
-- Rochelle B Lazarus -
“The ad industry isn't struggling for a new set of principles or abandoning the ones that made it great from the start. It's simply in the midst of a business cycle. I don't think it's more profound than that. And despite the economic downturn, I'm having more fun today than at any other moment in my 30-year advertising career. The game is more interesting and more relevant than ever.”
-- Rochelle B Lazarus -
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“Well, fancy giving money to the Government! Might as well have put it down the drain.”
Source : 1931 'Too Much!'.
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Source : 1956 'Brave New World Revisited', in Esquire.
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Source : Abbi Glines (2013). “The Vincent Boys Extended and Uncut Collection: The Vincent Boys -- Extended and Uncut; The Vincent Brothers -- Extended and Uncut”, p.43, Simon and Schuster
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“You never open your mouth until you know what the shot is.”
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