"Money is a tool â€“ itâ€™s the means, not the end. [Inspiration is] the metric that dictates whether or not a project is a success. Itâ€™s more realistic than trying to aim for radio play, or trying to satisfy an AR, or the other gatekeepers on these platforms. I donâ€™t even know how to create with those things in mind. But if you tell me the goal is to inspire? That makes my job a lot easier."