Marc Ostrofsky - Traditional horizontal search engines cannot always identify the target aud

Traditional horizontal search engines cannot always identify the target audience, niche or vertical industry of a page or site. Vertical search engines address this issue by the nature of their design. They identify sites according to more specific criteria and sometimes even by human input.

- Marc Ostrofsky

source: Marc Ostrofsky (2013). “Get Rich Click!: The Ultimate Guide to Making Money on the Internet”, p.62, Simon and Schuster

topic: Issues, Design, Target, Vertical, Search Engine, Target Audience, Horizontal