Marty Neumeier quotes
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“Designers don't actually solve problems. They work through them.”
-- Marty NeumeierSource : Marty Neumeier (2009). “The Designful Company: How to build a culture of nonstop innovation”, p.50, Peachpit Press
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“The best design tool is a long eraser with a pencil at one end.”
-- Marty NeumeierSource : Marty Neumeier (2012). “Metaskills: Five Talents for the Robotic Age”, p.183, New Riders
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“The most innovative designers consciously reject the standard option box and cultivate an appetite for thinking wrong.”
-- Marty Neumeier -
“To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions.”
-- Marty NeumeierSource : Marty Neumeier (2005). “The Brand Gap, Revised Edition”, p.76, Peachpit Press
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“A brand is a person’s gut feeling about a product, service or organization”
-- Marty Neumeier -
“Brand is not what you say it is. It’s what they say it is.”
-- Marty NeumeierSource : Marty Neumeier (2015). “The Brand Flip: Why customers now run companies and how to profit from it”, p.13, New Riders
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“Branding is the process of connecting good strategy with good creativity.”
-- Marty NeumeierSource : Marty Neumeier (2005). “The Brand Gap, Revised Edition”, p.149, Peachpit Press
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“The narrow gauge mindset of the past is insufficient for today’s wicked problems. We can no longer play the music as written. Instead, we have to invent a whole new scale.”
-- Marty NeumeierSource : Marty Neumeier (2009). “The Designful Company: How to build a culture of nonstop innovation”, p.27, Peachpit Press
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“When enough individuals arrive at the same gut feeling, a company can be said to have a brand.”
-- Marty NeumeierSource : Marty Neumeier (2005). “The Brand Gap, Revised Edition”, p.2, Peachpit Press
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“A genius is someone who can tolerate the discomfort of uncertainty while generating as many ideas as possible.”
-- Marty NeumeierSource : Marty Neumeier (2014). “The 46 Rules of Genius: An Innovator's Guide to Creativity”, p.31, New Riders
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“The central problem of brand-building is getting a complex organization to execute a simple idea.”
-- Marty NeumeierSource : Marty Neumeier (2009). “The Designful Company: How to build a culture of nonstop innovation”, p.158, Peachpit Press
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