James Freeman quotes

I will only sell coffee less than 48 hours out of the roaster to my customers, so they may enjoy coffee at its peak of flavor. I will only use the finest, most delicious and responsibly sourced beans.
-- James Freeman

#Coffee #Use #Flavor

I have a very personal view of what I want in a café. I don't spend a lot of time thinking about what other people want. I have my enthusiasms, and it's exciting to work through them in this medium of coffee bars.
-- James Freeman

#Coffee #Thinking #Views

A politician thinks about the next elections - the statesman thinks about the next generations.
-- James Freeman

#Thinking #Generations #Next

The problem with breaking up with someone, if you are a little unsure — and so often, people are unsure — is that breaking up involves persuasion. You have to persuade your ex that it is better this way for everyone. And this is difficult if you have not entirely persuaded yourself. It is especially tricky to do this if you are also naked, and making two cups of coffee.

Please don't worry. It's a psychological complaint, common amongst ex-librarians. You see, she thinks she's a coffee table edition...

For four to six months at a time, I would barely eat. I lived on a diet of Melba toast, carrots, and black coffee.

And so taking the long way home through the market I slow my pace down. It doesn't come naturally. My legs are programmed to trot briskly and my arms to pump up and down like pistons, but I force myself to stroll past the stalls and pavement cafes. To enjoy just being somewhere, rather than rushing from somewhere, to somewhere. Inhaling deep lungfuls of air, instead of my usual shallow breaths. I take a moment to just stop and look around me. And smile to myself. For the first time in a long time, I can, quite literally, smell the coffee.

Write every day. Writing is a muscle that gets stronger with use.

You're my present and my future Sadie, I will use whatever power I have to make you happy.

I advise students on the subject of color as follows: If it looks good enough to eat, use it.

Rituals, anthropologists will tell us, are about transformation. The rituals we use for marriage, baptism or inaugurating a president are as elaborate as they are because we associate the ritual with a major life passage, the crossing of a critical threshold, or in other words, with transformation.

Basically, there are two things we know: Everybody has less time, and the general public is demanding better food - better in terms of quality and better in terms of flavor.

Perhaps that suspicion of fraud enhances the flavor.