Nirmalya Kumar quotes

Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as “sophisticated,” “desirable,” “innovative,” “friendly,” and “trustworthy.”
-- Nirmalya Kumar

#Loyalty #Emotional #Attachment

As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their unique positioning as they try to please everyone. It is therefore not surprising to find such brands go into a few years of decline before they are able to reinvent themselves.
-- Nirmalya Kumar

#Unique #Years #Numbers

If you do not clean up, you won't be stronger in the long run.
-- Nirmalya Kumar

#Running #Long #Stronger

When I write I have no loyalty except to historical truth as I see it and care no more about British achievements and mistakes than any other.

Stand with anybody that stands right, stand with him while he is right and part with him when he goes wrong.

From an early age I didn't buy into the value systems of working hard in a nine-to-five job. I thought creativity, friendship and loyalty and pushing the boundaries of what was acceptable was much more interesting.

For thousands of years, father and son have stretched wistful hands across the canyon of time, each eager to help the other to his side, but neither quite able to desert the loyalties of his contemporaries. The relationship is always changing and hence always fragile; nothing endures except the sense of difference.

The demons of the Devil don't use your weak weaknesses against you, they use your strong ones. If you're rational and logical, they argue their case rationally and logically. If you're loyal and faithful, they turn those against you. If you're passionate and emotional, they make you passionate and emotional about your worse fears. Your weak weaknesses are no use to them.... They find the strongest weaknesses you didn't know were yours and use those against you.

The actor becomes an emotional athlete.

Our capacity to draw happiness from aesthetic objects or material goods in fact seems critically dependent on our first satisfying a more important range of emotional or psychological needs, among them the need for understanding, for love, expression and respect.

Love is the language of the soul when it is not colored by emotion, ego, or attachment.

God loves all those who love him: I love them that love Me.

Many, however, gives themselves to God, but preserve still in their hearts some attachment to creatures, which prevents them from belonging entirely to God.