B. J. Fogg Quotes and Sayings - Page 1

“Goals are harmful unless they guide you to make specific behaviors easier to do. Donâ€™t focus your motivation on doing Behavior X. Instead, focus on making Behavior X easier to do.”
-- B. J. Fogg

#Motivation #Goal #Focus
“Persuading through Simplifying - Using computing technology to reduce complex behavior to simple tasks increases the benefit/cost ratio of the behavior and influences users to perform the behavior.”
-- B. J. Fogg

#Technology #Simple #Simplicity
“Put hot triggers in the path of motivated people.”
-- B. J. Fogg

#Creativity #People #Design
“Design your life to minimize reliance on willpower.”
-- B. J. Fogg

#Design #Entrepreneur #Willpower
“Persuading people through technology is the next social revolution. Facebook demonstrates just how powerful it will be.”
-- B. J. Fogg

#Powerful #Technology #People
“Design your site so it looks professional”
-- B. J. Fogg

#Design #Looks #Site
“Plant a good seed in the right spot and it will grow without further coaxing”
-- B. J. Fogg

#Plant #Spots #Grows

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