Will Evans quotes
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“If you don't talk to your customers, how will you know how to talk to your customers?”
-- Will Evans -
“True strategy is about placing bets and making hard choices under conditions of uncertainty, not about assuming plans can remove risk.”
-- Will Evans -
“Socratic question: all plans? Some? Which ones? How do they do so?”
-- Will Evans -
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Source : "The Doctrine of Chances: Or, A Method of Calculating the Probabilities of Events in Play".
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“Delete, delete, delete and at the end find the ‘core aspect of the design’”
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“As for a picture, if it isn't worth a thousand words, the hell with it.”
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Source : Adrian Bejan, J. Peder Zane (2012). “Design in Nature: How the Constructal Law Governs Evolution in Biology, Physics, Technology, and Social Organization”, p.9, Anchor
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Source : "Design for knife: can cutlery help people with disabilities?" by Justin McGuirk, www.theguardian.com. June 18, 2012.