- Nirmalya Kumar
"Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as â€œsophisticated,â€ â€œdesirable,â€ â€œinnovative,â€ â€œfriendly,â€ and â€œtrustworthy.â€"
-- Nirmalya Kumar
#Loyalty #Emotional #Attachment