Grant Tinker - I'm not a big believer in slavishly following research. It's one of the thi

I'm not a big believer in slavishly following research. It's one of the things that's wrong with television is that if you throw the whole - the decision-making process to the research department, you're not making any instinctive, visceral judgments about programs, which are show business.

- Grant Tinker

source: Source: www.npr.org

topic: Decision, Research, Television, Decision Making Process