Neal Stephenson Quotes:
Ocupation: Author
Life: b. October 31, 1959
Birthday: October 31
The franchise and the virus work on the same principle, what thrives in one place will thrive in another. You just have to find a sufficiently virulent business plan, condense it into a three-ring binder ― its DNA ― Xerox it, and embed it in the fertile line of a well-traveled highway, preferably one with a left turn lane. Then the growth will expand until it runs up against its property lines.
source: "Snow Crash". Book by Neal Stephenson, 1992.
topic: Running, Dna, Growth, Xerox, Binders
