Mark Parker - Designers are by nature more inquisitive, more connected. They dig a little

Designers are by nature more inquisitive, more connected. They dig a little deeper in terms of insights. They turn those insights into innovation. That connection to the consumer is absolutely critical in driving innovation. It’s critical that design isn’t subjugated to the back room as a short order cook for marketing or for merchandising or sales. It has to be up front.

- Mark Parker

topic: Order, Design, Innovation, Merchandising, Inquisitive