Tim Cook quotes

  • So let me be clear: I'm proud to be gay, and I consider being gay among the greatest gifts God has given me.
    -- Tim Cook

    #Gay #Pride #Proud

  • I remember what it was like to grow up in the South in the 1960s and 1970s. Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
    -- Tim Cook

    #Growing Up #Moving #Law

  • And that's what everyone at Apple is focused on - pushing forward and creating the future.
    -- Tim Cook

    #Apples #Creating #Pushing

  • Apple Pay is forever changing the way we pay for things.
    -- Tim Cook

    #Apples #Forever #Pay

  • In the long arc of time, you are only relevant if customers love you.
    -- Tim Cook

    #Love You #Thinking #Long

  • Excellence has become a habit.
    -- Tim Cook

    #Excellence #Habit

  • Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
    -- Tim Cook

    #Confused #Thinking #Goal

  • Today, we are pleased to announce the biggest advancement in iPhone.
    -- Tim Cook

    #Iphone #Today #Advancement

  • I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others. So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
    -- Tim Cook

    #Struggle #Gay #Sacrifice

  • Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
    -- Tim Cook

    #Apples #Giving #Goal

  • A few years ago, users of Internet services began to realize that when an online service is free, you're not the customer. You're the product.
    -- Tim Cook

    #Years #Entrepreneur #Internet

  • Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs, and so forth. And so we run a very different company. I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
    -- Tim Cook

    #Running #Thinking #Data

  • Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
    -- Tim Cook

    #Home #Joy #Important

  • I just want to build great products.
    -- Tim Cook

    #Want

  • Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
    -- Tim Cook

    #Long #People #Competition

  • For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
    -- Tim Cook

    #Passion #Decision #Intuition

  • Life is fragile. We're not guaranteed a tomorrow so give it everything you've got.
    -- Tim Cook

    #Inspirational #Giving #Tomorrow

  • Apple Watch is the most personal device we've ever created.
    -- Tim Cook

    #Apples #Watches #Devices

  • To whom much is given, much is expected. I do believe this. It's embedded in me.
    -- Tim Cook

    #Believe #Embedded #Given

  • I love museums. But I don't want to live in one.
    -- Tim Cook

    #Museums #Want

  • I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
    -- Tim Cook

    #Way #Rooms #Life Is

  • We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
    -- Tim Cook

    #World #Want #Reason

  • Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
    -- Tim Cook

    #Apples #Creative #Genius

  • I am driven by great work and seeing people do incredible things and having a part in that.
    -- Tim Cook

    #People #Incredibles #Great Work

  • Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
    -- Tim Cook

    #Hard Work #Trying #Deceiving

  • What makes Siri cool is she has a personality.
    -- Tim Cook

    #Personality

  • Let your joy be in your journey, not in some distant goal.
    -- Tim Cook

    #Journey #Goal #Joy

  • The sidelines are not where you want to live your life. The world needs you in the arena!
    -- Tim Cook

    #Live Your Life #World #Want

  • No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don't shrink from risk. And tune out those critics and cynics. History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
    -- Tim Cook

    #Passion #Thinking #Risk

  • There’s something very dangerous happening in states across the country. A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
    -- Tim Cook

    #Country #Two #People

  • You can only do so many things great, and you should cast aside everything else.
    -- Tim Cook

    #Should #Casts

  • Our message, to people around the country and around the world, is this: Apple is open. Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
    -- Tim Cook

    #Country #Apples #People

  • We're putting all of our energy into making it right. And we have already had several software updates. We've got a huge plan to make it even better. It will get better and better over time. We screwed up. That's the fact.
    -- Tim Cook

    #Technology #Get Better #Updates

  • When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years. It's an area of intense interest. I can't say more than that.
    -- Tim Cook

    #Years #Rooms #Tvs

  • We make the best phone, we don't make the most phones.
    -- Tim Cook

    #Phones

  • In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
    -- Tim Cook

    #Views #Tablets #Legacy

  • Siri has proven to us that people want to relate to the phone in a different way.
    -- Tim Cook

    #Phones #People #Different

  • I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for. The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
    -- Tim Cook

    #Jobs #Journey #Joy

  • Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
    -- Tim Cook

    #Self #Design #Kind

  • A great product isn't just a collection of features. It's how it all works together.
    -- Tim Cook

    #Design #Together #Working Together

  • Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
    -- Tim Cook

    #Creativity #Thinking #People

  • We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
    -- Tim Cook

    #Meaningful #Believe #Discipline

  • The worst thing in the world that can happen to you if you're an engineer that has given his life to something is for someone to rip it off and put their name to it.
    -- Tim Cook

    #Rip #Names #World

  • There are times in all of our lives when a reliance on gut or intuition just seems more appropriate - when a particular course of action just feels right.
    -- Tim Cook

    #Intuition #Action #Feels Right

  • If you want me to do things only for ROI reasons, you should get out of this stock.
    -- Tim Cook

    #Roi #Want #Reason

  • I dont consider the bloody ROI.
    -- Tim Cook

    #Roi #Bloody

  • Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
    -- Tim Cook

    #Apples #Buying #Planets

  • We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
    -- Tim Cook

    #Ipads #Lasts #Lines

  • That brings us to iPad. We think the iPad is the poster-child of the post-PC world.
    -- Tim Cook

    #Children #Thinking #Ipads

  • We have three post-PC devices: the iPod, the iPhone, and the iPad, the revolutionary device that defined a whole new categoryit's outstripping the wildest of predictions.
    -- Tim Cook

    #Ipads #Ipods #Iphone

  • We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.
    -- Tim Cook

    #Simple #Apples #People

  • We're talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
    -- Tim Cook

    #Talking #World #Needs

  • Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
    -- Tim Cook

    #People #Different #Majority

  • It’s the privilege of a lifetime for me to work with the most innovative people on Earth. Only Apple can deliver this kind of innovation in such a beautiful, integrated, and easy to use way. It’s what we love to do, it’s what we stand for.
    -- Tim Cook

    #Beautiful #Apples #People

  • Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
    -- Tim Cook

    #Intuition #Preparation #Execution

  • Eighty percent of our revenues are from products that didn’t exist 60 days ago. Is there any other company that would do that?
    -- Tim Cook

    #Revenue #Company

  • I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
    -- Tim Cook

    #Lying #Apples #Years

  • Android [dominates] the mobile malware market.
    -- Tim Cook

    #Androids

  • Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those. A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
    -- Tim Cook

    #Creativity #Doors #Innovation

  • I think anything can be forced to converge. The problem is that products are about tradeoffs, and you begin to make tradeoffs to the point where what you have left at the end of the day doesn't please anyone. You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user.
    -- Tim Cook

    #Thinking #The End Of The Day #Toasters

  • I am who I am, and I'm focused on that, and being a great CEO of Apple.
    -- Tim Cook

    #Who I Am #Apples #Ceo

  • I don't really think anything Microsoft does puts pressure on Apple.
    -- Tim Cook

    #Thinking #Apples #Pressure

  • I don't think Apple has to own a content business.
    -- Tim Cook

    #Thinking #Apples

  • I think two people with strong points of view can appreciate each other even more.
    -- Tim Cook

    #Strong #Thinking #Views

  • I've always hated litigation, and I continue to hate it.
    -- Tim Cook

    #Hate #Hated

  • Discrimination , in all its forms, is bad for business.
    -- Tim Cook

    #Discrimination #Form

  • Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.
    -- Tim Cook

    #Unique #Thinking #Apples

  • You are more powerful than you think.
    -- Tim Cook

    #Powerful #Thinking

  • From an app point of view, if you looked at innovation on the PC, you'd be hard pressed to find companies innovating. The list is small.
    -- Tim Cook

    #Views #Innovation #Lists

  • Apple doesn't do hobbies as a general rule.
    -- Tim Cook

    #Apples #Hobbies

  • We pave the sunlit path toward justice together, brick by brick. This is my brick.
    -- Tim Cook

    #Justice #Together #Bricks

  • Our competition is different: They're confused. They chased after netbooks. Now they're trying to make PCs into tablets and tablets into PCs. Who knows what they'll do next? I can't answer that question, but I can tell you that we're focused.
    -- Tim Cook

    #Confused #Competition #Trying

  • While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible.
    -- Tim Cook

    #Team #Iphone #Order

  • You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
    -- Tim Cook

    #Wall #Focus #Problem

  • Gaming has kind of evolved a bit. More people play on portable devices. Where we might go in the future, we'll see. Customers love games. I'm not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
    -- Tim Cook

    #Player #Games #Apples

  • We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day. We say no to great ideas in order to keep the amount of things we focus on very small in number, so that we can put enormous energy behind the ones we do choose.....It's not just saying yes to the right products, it's saying no to many products that are good ideas, but just not nearly as good as other ones.
    -- Tim Cook

    #Order #Ideas #Numbers

  • We have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do great things a few times, only on a few products.
    -- Tim Cook

    #Apples #Focus #Lasers

  • Anything can change, because the smartphone revolution is still in the early stages.
    -- Tim Cook

    #Smartphones #Revolution #Stage

  • I want to be the pebble in the pond that creates the ripple for change.
    -- Tim Cook

    #Want #Pebbles #Ponds

  • I learned that focus is key. Not just in your running a company, but in your personal life as well.
    -- Tim Cook

    #Running #Keys #Focus

  • The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.
    -- Tim Cook

    #Reality #Thinking #Apples

  • I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.
    -- Tim Cook

    #Apples

  • From our point of view it's important that Apple not be the developer for the world. We can't take all of our energy and all of our care and finish the painting, then have someone else put their name on it. We can't have that. The worst thing in the world that can happen to you if you're an engineer that has given his life to something is for someone to rip it off and put their name to it.
    -- Tim Cook

    #Rip #Views #Names

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