Simon Mainwaring Quotes:
Ocupation: Blogger
Life: b. 1967
More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.
topic: Mean, Responsibility, Impact, Social Impact, Social Responsibility, Marketing Campaigns
