Frank Luntz Quotes:
Ocupation: Consultant
Life: b. February 23, 1962
Birthday: February 23
There are certain aspects, and there are - there are 15 attributes of winners and winning slogans. "Which side are you on" sounds divisive, that you're on one side or the other, at a time when we actually want universality. We want unanimity.
source: "Frank Luntz: How To 'Win' With Smart Messaging". Interview with Neal Conan, www-s4.npr.org. March 8, 2011. 
topic: Winning, Sound, Want, Unanimity, Universality
