Johan Renck - I think one big reason why Sweden might have a good reputation around the w

I think one big reason why Sweden might have a good reputation around the world is that if you look at Norway or Denmark or Finland, any of the Scandinavian countries, they all seem less interested in being a part of the larger world, where Sweden has always tried to reach out, whether it's with Volvos, Saabs, H&Ms, music, clothes.

- Johan Renck

source: Source: www.interviewmagazine.com

topic: Country, Thinking, World