Frank Luntz Quotes:
Ocupation: Consultant
Life: b. February 23, 1962
Birthday: February 23
There are about 50 or 60 recommendations [in "Win"] for how to communicate, not just the words themselves. All of them had to be tested. And in this short amount of time, it's just very time-consuming and very stressful to ensure that you get it right.
topic: Winning, Stressful, Recommendations, Time Consuming
