Jakob Nielsen Quotes:
Ocupation: Usability consultant
Life: b. October 5, 1957
Birthday: October 5
On the Internet, it's survival of the easiest.... Give users a good experience and they're apt to turn into frequent and loyal customers. But ... it's easy to turn to another supplier in the face of even a minor hiccup. Only if a site is extremely easy to use will anybody bother staying around.
topic: Giving, Survival, Use, Good Experiences, Hiccups, Suppliers
