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“Sales may lead to advertising as much as advertising leads to sales.”
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Michael Schudson
Source : Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.29, Routledge
#May Quotes
#Advertising Quotes
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“Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.”
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Michael Schudson
Source : Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.108, Routledge
#Business Quotes
#Agency Quotes
#Long Quotes
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“It should be apparent that the belief in objectivity in journalism, as in other professions, is not just a claim about what kind of knowledge is reliable. It is also a moral philosophy, a declaration of what kind of thinking one should engage in, in making moral decisions. It is, moreover, a political commitment, for it provides a guide to what groups one should acknowledge as relevant audiences for judging one's own thoughts and acts.”
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Michael Schudson
Source : Michael Schudson (1981). “Discovering The News: A Social History Of American Newspapers”, p.8, Basic Books
#Philosophy Quotes
#Commitment Quotes
#Thinking Quotes
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“Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.”
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Michael Schudson
Source : Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.26, Routledge
#Advertising Quotes
#Wonder Quotes
#Advertisements Quotes
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“Most criticism of advertising is written in ignorance of what actually happens inside these agencies.”
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Michael Schudson
Source : Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.45, Routledge
#Ignorance Quotes
#Agency Quotes
#Criticism Quotes
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“It is very likely that many firms spend more on advertising than, for their own best interests, they should.”
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Michael Schudson
Source : Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.18, Routledge
#Advertising Quotes
#Should Quotes
#Interest Quotes
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“Advertising generally works to reinforce consumer trends rather than to initiate them.”
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Michael Schudson
Source : Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.207, Routledge
#Trends Quotes
#Advertising Quotes
#Consumers Quotes
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“If advertising is not an official or state art, it is nonetheless clearly art.”
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Michael Schudson
Source : Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.222, Routledge
#Art Quotes
#Advertising Quotes
#States Quotes
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“Objectivity, in this sense, means that a person's statements about the world can be trusted if they are submitted to established rules deemed legitimate by a professional community. Facts here are not aspects of the world, but consensually validated statements about it.”
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Michael Schudson
Source : Michael Schudson (1981). “Discovering The News: A Social History Of American Newspapers”, p.7, Basic Books
#Mean Quotes
#Objectivity Quotes
#Community Quotes
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“Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.”
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Michael Schudson
Source : Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.13, Routledge
#Powerful Quotes
#Dark Quotes
#Agency Quotes
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“If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.”
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Michael Schudson
Source : Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.242, Routledge
#Silly Quotes
#People Quotes
#Culture Quotes
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“Buy me and you will overcome the anxieties I have just reminded you of”
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Michael Schudson
Source : Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.6, Routledge
#Anxiety Quotes
#Overcoming Quotes
#Advertising Quotes
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“The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values.”
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Michael Schudson
Source : Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.28, Routledge
#Subtle Quotes
#Repetition Quotes
#Obvious Quotes
