source: Mortimer Levitt, Theodore Levitt (1998). “Thinking About Management”, p.51, Simon and Schuster
topic: Littles, Matter, Improvement, Sustained Success

Brand inside is more important than brand outside for sustained success.
topic: Important, Brands, Sustained Success
Sustained success means making the greatest possible impact over the longest period of time
topic: Mean, Impact, Periods, Sustained Success
source: Tom Peters (2010). “The Pursuit of Wow!: Every Person's Guide to Topsy-Turvy Times”, p.117, Vintage
topic: Business, Real, School, Participating, Sustained Success
topic: Being Yourself, Art, Hurt, Sustained Success
Possessing a powerful worldwide brand is essential for sustained success.
topic: Powerful, Essentials, Brands, Sustained Success