All PAULA SCHER Quotes about “Design”

“It took me a few seconds to draw it, but it took me 34 years to learn how to draw it in a few seconds.”
“I love the big scale and immediate impact of posters. They're my favourite things to design.”
“My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of â€œplay,â€ number one, was â€œengaging in a childlike activity or endeavor,â€ and number two was â€œgambling.â€ And I realize I do both when Iâ€™m designing.”
“It's through mistakes that you actually can grow. You have to get bad in order to get good.”
“The work needs to get out of your head and on to the table, and it needs to be done from the heart.”
“The best way to accomplish serious design ... is to be totally and completely unqualified for the job.”
“I don't want being a woman to be a factor, or being short to bea factor, or being Jewish to be a factor, or anything that makes you outside some design "norm"that I don't understand anyway. That makes me nervous.”
“The goal of design is to raise the expectation of what design can be”
“Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.”
“What you do is look at yourself and find your own way to address the fact that the times have changed and that you have to pay attention. You can't be a designer and say, "Oh, this is timeless".”
“I don't think of design as a job. I think of it as - and I hate to use this term for it - more of a calling. If you're just doing it because it's a nice job and you want to go home and do something else, then don't do it, because nobody needs what you're going to make.”
“Great design is serious, not solemn”
“Design always has a purpose.”
“Design exists to serve some purpose.”
“When I paint I do a different thing than when I design. But both involve aesthetics, both involve thought, both involve planning.”
“Whatever you design[/make/build], use it to raise the expectations of what can be achieved”
“Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.”
“I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.”
“Design really can be anything.”

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