Herb Lubalin famous quotes

You can do a good ad without good typography, but you can't do a great ad without good typography.
-- Herb Lubalin

#Typography #Ads

Sometimes you sacrifice legibility to increase impact.
-- Herb Lubalin

#Sacrifice #Impact #Sometimes

Typography can be as exciting as illustration and photography.
-- Herb Lubalin

#Photography #Illustration #Typography

The better people communicate, the greater will be the need for better typography-expressive typography.
-- Herb Lubalin

#People #Needs #Typography

I don't think that success is the premise to what is good or bad.

I'm very much a word person, so that's why typography for me is the obvious extension. It just makes my words visible.

You can do a good ad without good typography, but you can't do a great ad without good typography.

All typefaces are historical.

The Ardent Hymn that Unites Peoples.

Ads shouldn't be in people's way.

So what starts is ad hoc and you never know where it's going to lead, so it's important to keep an open mind about those things.

Ad astra per aspera. Translated: "to the stars through difficulties".

Ten bajillion product ads notwithstanding, your looks are another thing that's basically genetic.

Facebook and Myspace are the U.S. audience, which is tried and true when it comes to being susceptible to ads.