Zuzana Licko quotes

  • The most popular typefaces are the easiest to read; their popularity has made them disappear from conscious cognition. It becomes impossible to tell if they are easy to read because they are commonly used, or if they are commonly used because they are easy to read.
    -- Zuzana Licko

    #Design #Cognition #Impossible

  • We read best what we read most.
    -- Zuzana Licko

  • A mystery is the most stimulating force in unleashing the imagination.
    -- Zuzana Licko

    #Imagination #Mystery #Force

  • You read best what you read most.
    -- Zuzana Licko

  • Inspiration may be a form of superconsciousness, or perhaps of subconsciousness - I wouldn't know. But I am sure it is the antithesis of self-consciousness.

  • Our fates are in the hands of An Almighty God, to whom I can with pleasure confide my own; he can save us, or destroy us; his Councils are fixed and cannot be disappointed, and all his designs will be Accomplished.

  • Delete, delete, delete and at the end find the ‘core aspect of the design’

  • It is the rare architect who does not hope in his heart to design a great building and for whom the quest is not a quiet, consuming passion.

  • If you remember the shape of your spoon at lunch, it has to be the wrong shape. The spoon and the letter are tools; one to take food from the bowl, the other to take information off the page... When it is a good design, the reader has to feel comfortable because the letter is both banal and beautiful.

  • Cognition is not fighting, but once someone knows a lot, he will have much to fight for, so much that he will be called a relativist because of it.

  • But though cognition is not an element of mental action, nor even in any real sense of the word an aspect of it, the distinction of cognition and conation has if properly defined a definite value.

  • We do 32 episodes a season and will have shot 267 episodes by the end of the ninth season... It's impossible to sell that many episodes in the foreign market.

  • Nothing in this world is impossible to a willing heart.

  • I've always been in the middle of making my own movies, so taking acting jobs that take me away from that has been impossible.

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