Adrian Frutiger famous quotes

Helvetica is the jeans, and Univers the dinner jacket. Helvetica is here to stay.
-- Adrian Frutiger

#Jeans #Design #Dinner

When I put my pen to a blank sheet, black isn’t added but rather the white sheet is deprived of light. [] Thus I also grasped that the empty spaces are the most important aspect of a typeface.
-- Adrian Frutiger

#Light #White #Space

If you remember the shape of your spoon at lunch, it has to be the wrong shape. The spoon and the letter are tools; one to take food from the bowl, the other to take information off the page... When it is a good design, the reader has to feel comfortable because the letter is both banal and beautiful.
-- Adrian Frutiger

#Beautiful #Lunch #Design

From all these experiences the most important thing I have learned is that legibility and beauty stand close together and that type design, in its restraint, should be only felt but not perceived by the reader.
-- Adrian Frutiger

#Design #Important #Together

Typography must be as beautiful as a forest, not like the concrete jungle of the tenements It gives distance between the trees, the room to breathe and allow for life.
-- Adrian Frutiger

#Beautiful #Distance #Giving

I am sure in some years from now you will see new posters with just white space and four lines in Garamond.
-- Adrian Frutiger

#Years #White #Space

The material of typography is the black, and it is the designer’s task with the help of this black to capture space, to create harmonious whites inside the letters as well as between them.
-- Adrian Frutiger

#Space #Black #Tasks

The whole point with type is for you not to be aware it is there. If you remember the shape of a spoon with which you just ate some soup, then the spoon had a poor shape.
-- Adrian Frutiger

#Spoons #Shapes #Soup

I love shopping; I'm a jeans and a T-shirt kind of girl, but I go classy when I dress up - with a little bit of sexy.

I wear mostly black Main Line or T… But the other day, the sun was shining so I wore blue jeans. It caused so much excitement in the office! People were literally coming up from the floor below and peering behind my desk saying; we hear you’re wearing blue jeans and we have to have a look

I keep track of my body by how my jeans fit—and how I feel.

Even as a stage performer, I have my garb which is leather jackets and black jeans to make me feel a certain way. The wardrobe is really important to feeling the character you're playing.

I love jeans, T-shirts, boots, and tennis shoes.

Prime Minister Sharon, Prime Minister Abbas, I urge you today to end the designs of those who seek destruction, annihilation and occupation, and I urge you to have the will and the courage to begin to realize our dreams of peace, prosperity and coexistence.

Because it is a national landmark, there is only one way to judge the Kennedy Center - against the established standard of progressive and innovative excellence in architectural design that this country is known and admired for internationally. Unfortunately, the Kennedy Center not only does not achieve this standard of innovative excellence; it also did not seek it. The architect opted for something ambiguously called 'timelessness' and produced meaninglessness. It is to the Washington manner born. Too bad, since there is so much of it.

One thing I've never said in my whole life is, 'Let's have dinner at a Japanese restaurant.'

Then from the Mint walks forth the man of rhyme, Happy to catch me, just at dinner-time.

My best experience as a writer was working with Michael Ondaatje. He let me dismantle his novel, reimagine it, and still had dinner with me and gave me good notes. But the best thing about writing has been the writer's life, the sense of being expressed, the ownership of the day, the entirely specious sense of freedom we have, however slave we are to some boss or other. I wouldn't trade it for any other life.