"The mistake that people made around 2000 with the emergence of the web was that they thought that people would not read long-form on a screen. Following from that idea, they quit doing long-form on screens. It got shorter and shorter, and then came cats toying with flowers and all of those clichés, but it was wrong. People will read long-form on a device if they want to read long-form."

--
Terry McDonell

#Mistake #Flower #Cat

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