Ivan Chermayeff - There is no "era" of simple, focused, concept-driven identity design. There

There is no "era" of simple, focused, concept-driven identity design. There is only design that grows out of understanding audiences for specific problems, and that evolves from an idea. This is an approach that does not depend on any specific time period or its technology.

- Ivan Chermayeff

source: Source: www.printmag.com

topic: Technology, Simple, Ideas