InspiringQuotes

Ivan Chermayeff Quotes:

Ivan Chermayeff quotes

Life: b. 1932

famous quotes

Sometimes there is simply no need to be either clever or original.

Topics: Clever, Design, Needs

quote sometimes there is simply no need to be either clever or original ivan chermayeff Quotes

Styles come and go, design goes on forever: solving communication problems with new tools applied to the same old common sense.

Topics: Communication, Common Sense, Design, Communication Problems

Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.

Topics: Idaho, Design, Problem, Best Design, Executing

A good trademark, whether a word mark or a symbol, is devoid of fashion or trend, which makes it potentially iconic if it's seen for long enough in the right places.

source: - Source: www.printmag.com

Topics: Fashion, Long, Trends, Trademarks

As designers, we are the interface. Trying to make things understandable. That requires involving oneself with what's going on in the world. One must understand what people are, what they're up to, what they care about, how they feel.

Topics: People, Trying, World

Good design, at least part of the time, includes the criterion of being direct in relation to the problem at hand - not obscure, trendy, or stylish. A new language, visual or verbal, must be couched in a language that is already understood.

Topics: Hands, Design, Language

There are not many designers who are truly creative and literate. Most are self-indulgent, illiterate, fashion-mongering, service people trying to bridge a message between a product and an audience.

Topics: Fashion, Self, Bridges, Self Indulgent

There is no "era" of simple, focused, concept-driven identity design. There is only design that grows out of understanding audiences for specific problems, and that evolves from an idea. This is an approach that does not depend on any specific time period or its technology.

source: - Source: www.printmag.com

Topics: Technology, Simple, Ideas

Good design should follow looking into the products and reputation of clients who approach you, but this does not mean you have to follow them into bed.

source: - Source: www.printmag.com

Topics: Mean, Design, Bed

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