Theodore Levitt Quotes:
Ocupation: Economist
Life: March 1, 1925 - June 28, 2006
Birthday: March 1
Death: June 28
In spite of the extraordinary outpouring of totally and partially new products and new ways of doing things that we are witnessing today, by far the greatest flow of newness is not innovation at all. Rather, it is imitation.
topic: Innovation, Today, Way, New Ways Of Doing Things
