Simon Mainwaring quotes
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Technology is teaching us to be human again.
-- Simon Mainwaring -
Social media is not about the exploitation of technology but service to community.
-- Simon Mainwaring -
Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.
-- Simon Mainwaring -
Creating a better world requires teamwork, partnerships, and collaboration, as we need an entire army of companies to work together to build a better world within the next few decades. This means corporations must embrace the benefits of cooperating with one another.
-- Simon Mainwaring -
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Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire, engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal.
-- Simon Mainwaring -
The role of social media is critical because it helps to spread cognitive dissonance by connecting thought leaders and activists to ordinary citizens rapidly expanding the network of people who become willing to take action.
-- Simon Mainwaring -
The keys to brand success are self-definition, transparency, authenticity and accountability.
-- Simon Mainwaring -
Through their own actions, customers can hold companies responsible to higher standards of social responsibility. Through collective action, they can leverage their dollars to combat the force of those investors who myopically pursue profits at the expense of the rest of society.
-- Simon Mainwaring -
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Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus.
-- Simon Mainwaring -
For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.
-- Simon Mainwaring -
Concerned consumers are realizing that they can use social media to organize themselves around shared values to start effective movements. Social media gives them a sounding board to share ideas, as well as a means to punish irresponsible corporate behaviors.
-- Simon Mainwaring -
Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community.
-- Simon Mainwaring -
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As any speaker will tell you, when you address a large number of people from a stage, you try to make eye contact with people in the audience to communicate that you're accessible and interested in them.
-- Simon Mainwaring -
More and more companies are reaching out to their suppliers and contractors to work jointly on issues of sustainability, environmental responsibility, ethics, and compliance.
-- Simon Mainwaring -
Brands must become architects of community.
-- Simon Mainwaring -
The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise they just might find themselves shouting in a ghost town.
-- Simon Mainwaring -
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Often motivated by a desire to maintain the existing status quo, sloth almost cost the U.S. its auto industry, as it refused for decades to build fuel-efficient cars to compete with Japanese, Korean and European imports.
-- Simon Mainwaring -
We need to develop and disseminate an entirely new paradigm and practice of collaboration that supersedes the traditional silos that have divided governments, philanthropies and private enterprises for decades and replace it with networks of partnerships working together to create a globally prosperous society.
-- Simon Mainwaring -
One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start.
-- Simon Mainwaring -
When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to do a better job, and consumers to actively show their gratitude.
-- Simon Mainwaring -
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If capitalism is to remain a healthy, vibrant economic system, corporations must participate in taking care of the society and the environment in which they live.
-- Simon Mainwaring -
Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.
-- Simon Mainwaring -
The leverage and influence social media gives citizens are rapidly spreading into the business world.
-- Simon Mainwaring -
The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.
-- Simon Mainwaring -
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As a function of the easy access to information provided by the Internet, and the ease with which it can be shared thanks to social media, consumers are now better informed as to the behavior of brands and the multiple global crises we face.
-- Simon Mainwaring -
Today's consumers are eager to become loyal fans of companies that respect purposeful capitalism. They are not opposed to companies making a profit; indeed, they may even be investors in these companies - but at the core, they want more empathic, enlightened corporations that seek a balance between profit and purpose.
-- Simon Mainwaring -
Make the customer the hero of your brand's story.
-- Simon Mainwaring -
When something works for you or another brand, ask yourself, 'Why?' Then don't copy it but think about what you can do that's unique to you and better.
-- Simon Mainwaring -
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The framing of how we relate to each other within and across social media platforms will continue to become more sophisticated and nuanced in their expression of how we structure our relationships in our real world lives.
-- Simon Mainwaring -
Social media companies must combine their mastery of the latest in real-time, location based or augmented reality technologies in the service of clear and consistent storytelling.
-- Simon Mainwaring -
Perhaps the most powerful lesson other brands can learn from Nike is the need to act in accordance with the reality of the world we live in. In a mutually dependant, intimately connected global community facing several major crises, brands need to operate with an expanded definition of self-interest that includes the greater good.
-- Simon Mainwaring -
It is time for corporate America to become 'the third pillar' of social change in our society, complementing the first two pillars of government and philanthropy. We need the entire private sector to begin committing itself not just to making profits, but to fulfilling higher and larger purposes by contributing to building a better world.
-- Simon Mainwaring -
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When people align around shared political, social, economic or environmental values, and take collective action, thinking and behaviour that compromises the lives of millions of people around the world can truly change.
-- Simon Mainwaring -
Everyone living under the social contract we call democracy has a duty to act responsibly, to obey the laws, and to abandon certain types of self-interested behaviors that conflict with the general good.
-- Simon Mainwaring -
Corporate executives need to re-frame their responsibilities to include the interests of all the stakeholders in society at large; not just shareholders, but also employees, the citizens of our communities, and those who care about the environment.
-- Simon Mainwaring -
Not since the digital revolution in the early '90s has technology placed such a comprehensive burden on business, employees and individuals to reinvent their business plans, services and products, and themselves to keep pace with the changing marketplace.
-- Simon Mainwaring -
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There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?
-- Simon Mainwaring -
There is a growing awareness among brands that in order to participate in conversations that are taking place across social networks, they must join these discussions on the basis of something that is meaningful to their customers.
-- Simon Mainwaring -
The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause.
-- Simon Mainwaring -
The launch of Google+ apps sends a powerful signal - the personalized web has begun. What this means is that the way information is structured and accessed will turn on the individual, or rather their personal profile which is a composite of all the data collected on the basis of what they have searched for and shared.
-- Simon Mainwaring -
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The evolution of social media into a robust mechanism for social transformation is already visible. Despite many adamant critics who insist that tools like Facebook, Twitter, and YouTube are little more than faddish distractions useful only to exchange trivial information, these critics are being proven wrong time and again.
-- Simon Mainwaring -
The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers.
-- Simon Mainwaring -
The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who will then go to work for them.
-- Simon Mainwaring -
We now see numerous examples of brands working together to address issues such as environmental degradations, climate control, pollution, poverty and disease.
-- Simon Mainwaring -
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Some critics have challenged what the return on investment is for engagement in social media. Others have complained that the metrics don't exist to demonstrate value.
-- Simon Mainwaring -
Social technology gives leaders a vital new platform with which to connect their companies to the myriad stakeholders who have an interest in their well being.
-- Simon Mainwaring -
What is sure is that technological change is accelerating in all directions and, like children playing in a fountain, consumers are reveling in the experience.
-- Simon Mainwaring -
Radical transparency has an enormous impact on our personal lives. We can no longer share thoughts, quips, photos or personal opinions anywhere on the web without being mindful that they may turn up where we least expect it (notably job interviews, divorce proceedings or public media).
-- Simon Mainwaring -
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The United States is at a critical juncture in time. Our government is riddled with historic debt, and the limited resources of philanthropic and non-profit efforts cannot meet the scale of social challenges we face with necessary force.
-- Simon Mainwaring -
With the never-ending stream of new social technologies, apps and platforms rolling out every day, its easy to get lost in the minutiae of social media. Yet for there to be effective change, especially within large, top-down, hierarchical institutions, a company must have an over-arching understanding of the new role it has to play.
-- Simon Mainwaring -
Without question, CEOs, executives and employees in companies in the United States and around the world have rallied to face the challenge of a social media marketplace.
-- Simon Mainwaring -
There are many individuals, companies and even countries operating in what I call a 'me first' mentality, which is effectively a purely competitive approach to life, treating the planet as if it has infinite resources and pitting one country against another for supremacy.
-- Simon Mainwaring -
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A social contract is the way out of this dilemma for corporations that want to lead in the 21st century by showing consumers how seriously they take customer loyalty and goodwill.
-- Simon Mainwaring -
Ultimately, it's possible that social media platforms will be designed as templates that the users themselves customize in terms of the best way to express their community and experience of life, and brands will have to simply follow suit.
-- Simon Mainwaring -
There is an overwhelming amount of information available to us all on the web each day, not to mention what is shared with us by our family, friends, fans, and followers. This necessitates the need to filter through all that information and to decide for ourselves where to put our attention.
-- Simon Mainwaring -
Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.
-- Simon Mainwaring -
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Consumers want a better world, not just better widgets.
-- Simon Mainwaring -
CEOs must embrace the role of serving as the public face of the company to their customer community and the marketplace at large.
-- Simon Mainwaring -
Consumers desiring a better world have already achieved some successes in this regard, helping to transform several industries from the ground up.
-- Simon Mainwaring -
Consumers around the world are more aware of the multiple global crises we face than ever before, thanks to information found on the Internet.
-- Simon Mainwaring -
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Brands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging.
-- Simon Mainwaring -
As we all know, lasting relationships can't be rushed.
-- Simon Mainwaring -
As more people use social media to tell the story of the future, the wants and needs of more people will be reflected.
-- Simon Mainwaring -
The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they do in order to stay relevant.
-- Simon Mainwaring -
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Refuse to accept the belief that your professional relevance, career success or financial security turns on the next update on the latest technology. Sometimes it's good to put the paddle down and just let the canoe glide.
-- Simon Mainwaring -
And if you look at the reality in the United States, where you have more than 40 million people below the poverty line and 42 million on food stamps, and then you look at poverty around the world, clearly the way we're running the engine of capitalism is not serving us well.
-- Simon Mainwaring -
There is a fundamental shift that social media necessitates in business today - the need to transition from 'Me First' to 'We First' thinking.
-- Simon Mainwaring
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