Howard Gossage quotes

“If you have a lemon; make lemonade.”
-- Howard Gossage

Source : Howard Luck Gossage, Kim B. Rotzoll, Jarlath Graham, June Barrows Mussey (1986). “Is there any hope for advertising?”, Univ of Illinois Pr

#Fortune Cookie Quotes #Lemonade Quotes #Make Lemonade Quotes

“The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it's an ad.”
-- Howard Gossage

Source : Howard Luck Gossage, Kim B. Rotzoll, Jarlath Graham, June Barrows Mussey (1986). “Is there any hope for advertising?”, Univ of Illinois Pr

#Wise Quotes #Witty Quotes #Real Quotes

“The buying of time or space is not the taking out of a hunting license on someone else's private preserve but is the renting of a stage on which we may perform.”
-- Howard Gossage

#Hunting Quotes #Space Quotes #May Quotes

“Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.”
-- Howard Gossage

#Powerful Quotes #Tools Quotes #Purpose Quotes

“I don't know how to speak to everybody, only to somebody.”
-- Howard Gossage

Source : Howard Luck Gossage (1995). “The book of Gossage: a compilation, which includes "Is there any hope for advertising?"”

#Speak Quotes

“I have been waiting twenty years for someone to say to me: "You have to fight fire with fire" so that I could reply, "That's funny-I always use water."”
-- Howard Gossage

#Fighting Quotes #Fire Quotes #Years Quotes

“I long for the day when advertising will become a business for a grown man.”
-- Howard Gossage

Source : Howard Luck Gossage (1995). “The book of Gossage: a compilation, which includes "Is there any hope for advertising?"”

#Men Quotes #Long Quotes #Advertising Quotes

“For children is there any happiness which is not also noise?”

“If you have a lemon; make lemonade.”

Source : Howard Luck Gossage, Kim B. Rotzoll, Jarlath Graham, June Barrows Mussey (1986). “Is there any hope for advertising?”, Univ of Illinois Pr

“Most Americans don't know enough about basic economics to fill out one fortune cookie.”

“The best way to make children good is to make them happy.”

“What you earn depends on what you learn.”

“To me there's no real difference between a fortune teller or a fortune cookie and any of the organized religions. They're all equally valid or invalid, really. And equally helpful.”

“I want to make lemonade out of the lemons that were dealt to me.”

“In life they're not going to serve you lemons, they're going to serve you lemonade; and I don't really like lemonade because I've got a really bad acid reflux.”

“When life hands you a lemon, squeeze it and make lemonade.”

“It's one thing to make lemonade out of lemons, another to proclaim that lemons are what you'd hope for in the first place.”

Source : Gary Marcus (2009). “Kluge: The Haphazard Evolution of the Human Mind”, p.38, Houghton Mifflin Harcourt