Claude C. Hopkins Quotes and Sayings - Page 1
More Claude C. Hopkins quote about:
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“Impressive claims are made far more impressive by making them exact”
-- Claude C. Hopkins -
“On most lines, making a sale without making a convert does not count for much. Sales made by conviction - by advertising - are likely to bring permanent customers. People who buy through casual recommendations often do not stick”
-- Claude C. Hopkins -
“Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns”
-- Claude C. Hopkins -
“A man coined to superlative must expect that his every statement will be taken with some caution”
-- Claude C. Hopkins -
“Don't think of people in the mass. This gives you a blurred view”
-- Claude C. Hopkins -
“The only readers we get are people whom our subject interests. No one reads ads for amusement, long or short... Give them enough to take action”
-- Claude C. Hopkins -
“Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves”
-- Claude C. Hopkins -
“Advertising is much like war, minus the venom”
-- Claude C. Hopkins -
“People will not be bored. They may listen politely at a dinner table to boasts and personalities, life history, etc. But in print they choose their own companions, their own subjects. They was to be amused or benefitted”
-- Claude C. Hopkins -
“Address the people you seek, and them only”
-- Claude C. Hopkins -
“If a claim is worth making, make it in the most specific way”
-- Claude C. Hopkins -
“The weight of an argument may often be multiplied by making it specific”
-- Claude C. Hopkins -
“Platitudes and generalities roll of the human understanding like water from a duck”
-- Claude C. Hopkins -
“The time has come when advertising in some hands has reached the status of a science.”
-- Claude C. Hopkins -
“The man who wins out and survives does so only because of superior science and strategy.”
-- Claude C. Hopkins -
“The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.”
-- Claude C. Hopkins -
“Picture what others wish to be, not what they may be now”
-- Claude C. Hopkins -
“Never be led in new paths by the blind”
-- Claude C. Hopkins -
“The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination”
-- Claude C. Hopkins -
“Don't, to gain general and useless attention, sacrifice the attention that you want”
-- Claude C. Hopkins -
“We cannot go after thousands of men until we learn now to win one”
-- Claude C. Hopkins -
“Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table”
-- Claude C. Hopkins -
“In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster”
-- Claude C. Hopkins -
“Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly”
-- Claude C. Hopkins -
“Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way”
-- Claude C. Hopkins -
“Fine writing is a distinct disadvantage. So is unique literary style. They take attention from the subject”
-- Claude C. Hopkins -
“Whatever claim you use to get attention, the advertisement should tell a story reasonably complete”
-- Claude C. Hopkins -
“The one just consider the average reader s only once a reader, probably. And when you fail to tell them in that ad is something he may never know”
-- Claude C. Hopkins
