Claude C. Hopkins Quotes:
Life: 1866 - 1932
Birthday: 1866
Death: 1932
"Best in the world," "lowest price in existence, " etc are at best claiming the expected. But superlative of that sort are usually damaging. They suggestion looseness of expression, a tendency to exaggerate, a careless truth. They lead readers to discount all the statements that you make
topic: Writing, Expression, World, Looseness, Superlatives
