David Ogilvy Quotes and Sayings - Page 1

More David Ogilvy quote about:

“If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.”
-- David Ogilvy

#Men #Pay
“If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.”
-- David Ogilvy

#Inspirational #Business #People
“There is one catagory of advertising which is totally uncontrolled and flagrantly dishonest: the television commercials for candidates in Presidential elections.”
-- David Ogilvy

#Presidential #Television #Election
“The more informative your advertising, the more persuasive it will be.”
-- David Ogilvy

#Marketing #Advertising #Economy
“The consumer isn't a moron; she is your wife.”
-- David Ogilvy

#Funny #Sarcastic #Witty
“Don't bunt. Aim out of the ball park. Aim for the company of immortals.”
-- David Ogilvy

#Design #Excellence #Balls
“Never write more than two pages on any subject.”
-- David Ogilvy

#Writing #Two #Pages
“The best ideas come as jokes. Make your thinking as funny as possible.”
-- David Ogilvy

#Creativity #Humor #Thinking
“To advertisers: "Do not compete with your agency in the creative area. Why keep a dog and bark yourself?"”
-- David Ogilvy

#Dog #Agency #Creative
“If it doesn't sell, it isn't creative.”
-- David Ogilvy

#Wise #Witty #Humor
“Encourage innovation. Change is our lifeblood, stagnation our death knell.”
-- David Ogilvy

#Innovation #Stagnation
“I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.”
-- David Ogilvy

#Illumination #Support #Marketing
“If you canâ€™t advertise yourself, what hope do you have of advertising anything else?”
-- David Ogilvy

#Advertising
“If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.”
-- David Ogilvy

#Lying #Government #Buying
“What you say in advertising is more important than how you say it.”
-- David Ogilvy

#Business #Organization #Important
“Training should not be confined to trainees. It should be a continuous process, and should include the entire professional staff of the agency. The more our people learn, the more useful they can be to our clients.”
-- David Ogilvy

#Agency #People #Training
“I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.”
-- David Ogilvy

#Awkward #Marketing #Clients
“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.”
-- David Ogilvy

#Business #People #Enemy
“Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.”
-- David Ogilvy

#Writing #People #Together
“The advertisers who believe in the selling power of jingles have never had to sell anything.”
-- David Ogilvy

#Believe #Power #Jingles
“Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work.”
-- David Ogilvy

#People #Giving #Boss
“The business community wants remarkable advertising, but turns a cold shoulder to the kind of people who can produce it. That is why most advertisements are so infernally dull.... our business needs massive transfusions of talent. And talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.”
-- David Ogilvy

#Believe #People #Community
“A consumer is not a moron. She's your wife. Don't insult her intelligence, and don't shock her.”
-- David Ogilvy

#Wife #Insult #Shock
“The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay the better you get to know the prospect, and the more you will be trusted.”
-- David Ogilvy

#Faults #Worst #Bores
“On the average, five times as many people read the headlines as read the body copy.”
-- David Ogilvy

#Average #People #Body
“Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.”
-- David Ogilvy

#Business #People #Routine
“Leaders grasp nettles.”
-- David Ogilvy

#Leadership #Leader #Nettles
“It follows that unless your headline sells your product, you have wasted 90 percent of your money...”
-- David Ogilvy

#Headlines
“Advertising is only evil when it advertises evil things.”
-- David Ogilvy

#Evil #Marketing #Motivational Business
“I do not regard advertising as entertainment or an art form, but as a medium of information.”
-- David Ogilvy

#Art #Information #Entertainment

8 Best David Ogilvy Quotes On Advertising

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