Leo Burnett Quotes and Sayings - Page 1
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“Curiosity about life in all of its aspects, I think, is still the secret of great creative people.”
-- Leo BurnettSource : Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”
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“When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.”
-- Leo BurnettSource : Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”
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“What helps people, helps business.”
-- Leo BurnettSource : Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”
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“Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.”
-- Leo Burnett -
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“Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.”
-- Leo BurnettSource : Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”
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“Don’t tell me how good you make it; tell me how good it makes me when I use it.”
-- Leo Burnett -
“A good ad which is not run never produces sales.”
-- Leo Burnett -
“I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.”
-- Leo BurnettSource : Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”
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“The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.”
-- Leo BurnettSource : Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”
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“A company in which anyone is afraid to speak up, to differ, to be daring and original, is closing the coffin door on itself.”
-- Leo Burnett -
“I believe that superior creative work always has been, is, and always will be the hub of the wheel in any successful agency”
-- Leo Burnett -
“Fun without sell gets nowhere but sell without fun tends to become obnoxious.”
-- Leo Burnett -
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“I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.”
-- Leo Burnett -
“Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'”
-- Leo Burnett -
“A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.”
-- Leo Burnett -
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”
-- Leo Burnett -
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“I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.”
-- Leo Burnett -
“The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.”
-- Leo Burnett -
“If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.”
-- Leo Burnett -
“The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.”
-- Leo BurnettSource : Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”
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“We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'”
-- Leo Burnett -
“Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.”
-- Leo Burnett -
“There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'”
-- Leo Burnett -
“If you can't turn yourself into your customer, you probably shouldn't be in the ad writing bsuiness at all.”
-- Leo BurnettSource : Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”
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“I think a smart woman can sell the average man anything,”
-- Leo Burnett -
“Keep it simple. Let's do the obvious thing -the common thing- but let's do it uncommonly well.”
-- Leo Burnett -
“I am often asked how I got into the business. I didn't. The business got into me.”
-- Leo Burnett -
“Products are made in the factory, but brands are created in the mind.”
-- Leo Burnett -
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“Good advertising is a happy wedding of words and pictures, not a contest between them.”
-- Leo Burnett -
“Too many ads that try not to go over the reader's head end up beneath his notice.”
-- Leo Burnett
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