Dieter Rams Quotes and Sayings - Page 1
-
“Good design is long-lasting! It avoids being fashionable and therefore never appears antiquated....”
-- Dieter Rams -
“Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.”
-- Dieter RamsSource : "Basics Design 01: Format: Second Edition" by Gavin Ambrose, Paul Harris, A&C Black, (p. 151), May 1, 2012.
-
“Good design is thorough, down to the last detail.”
-- Dieter RamsSource : "15 Things You Didn't Know About Dieter Rams" by Jennifer Wood, www.complex.com. May 20, 2014.
-
“Having small touches of colour makes it more colourful than having the whole thing in colour.”
-- Dieter RamsSource : "Dieter Rams at home, 2004". Interview with Bruce Sterling, www.wired.com. September 29, 2010.
-
-
“Good design is as little design as possible. Less, but better - because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.”
-- Dieter Rams -
“I am troubled by the devaluing of the word 'design’. I find myself now being somewhat embarrassed to be called a designer. In fact I prefer the German term, Gestalt-Ingenieur. Apple and Vitsoe are relatively lone voices treating the discipline of design seriously in all corners of their businesses. They understand that design is not simply an adjective to place in front of a product’s name to somehow artificially enhance its value. Ever fewer people appear to understand that design is a serious profession; and for our future welfare we need more companies to take that profession seriously.”
-- Dieter Rams -
“A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.”
-- Dieter Rams -
“Good design means as little design as possible.”
-- Dieter RamsSource : François Burkhardt, Inez Franksen, Dieter Rams (1981). “Design: Dieter Rams &”
-
-
“We designers, we don't work in a vacuum. We need business people. We are not the fine artists we are often confused with.”
-- Dieter Rams -
“Good design is innovative 2. Good design makes a product useful 3. Good design is aesthetic 4. Good design makes a product understandable 5. Good design is unobtrusive 6. Good design is honest 7. Good design is long-lasting 8. Good design is thorough, down to the last detail 9. Good design is environmentally friendly 10. Good design is as little design as possible”
-- Dieter Rams -
“Question everything generally thought to be obvious.”
-- Dieter RamsSource : François Burkhardt, Inez Franksen, Dieter Rams (1981). “Design: Dieter Rams &”
-
“Design should not dominate things, should not dominate people. It should help people. That's its role.”
-- Dieter Rams -
-
“As designers we have a great responsibility. I believe designers should eliminate the unnecessary. That means eliminating everything that is modish because this kind of thing is only short-lived.”
-- Dieter RamsSource : "Looks familiar? Apple classics and their 1960s ancestors" by Jonathan Glancey, www.theguardian.com. January 16, 2008.
-
“My heart belongs to the details. I actually always found them to be more important than the big picture. Nothing works without details. They are everything, the baseline of quality.”
-- Dieter Rams -
“One of the most significant design principles is to omit the unimportant in order to emphasize the important.”
-- Dieter RamsSource : François Burkhardt, Inez Franksen, Dieter Rams (1981). “Design: Dieter Rams &”
-
“You cannot understand good design if you do not understand people; design is made for people.”
-- Dieter Rams -
-
“Products have to be designed in a way that they are comprehensible.”
-- Dieter Rams -
“All too much of the man-made is ugly, inefficient, depressing chaos.”
-- Dieter Rams -
“I am not an early bird. I go to bed normally between midnight and 1 oclock, so it is understandable that I cannot be an early bird. I wake up around 9 oclock.”
-- Dieter Rams -
“I hate everything that is driven by fashion.”
-- Dieter Rams -
-
“As designers, we have a great responsibility.”
-- Dieter Rams -
“There is a lot of bad architecture. What we need more is to look at how our landscape should look in the next decades.”
-- Dieter Rams -
“I sit, I think, I make some drawings. As a designer, you cannot retire totally.”
-- Dieter Rams -
“Things which are different in order simply to be different are seldom better, but that which is made to be better is almost always different.”
-- Dieter Rams -
-
“I don't like computers. I still like to do my drawings by hand.”
-- Dieter Rams -
“My goal is to omit everything superfluous so that the essential is shown to best possible advantage.”
-- Dieter Rams -
“Good designers must always be avant-gardists, always one step ahead of the times. They should – and must – question everything generally thought to be obvious. They must have an intuition for people’s changing attitudes. For the reality in which they live, for their dreams, their desires, their worries, their needs, their living habits. They must also be able to assess realistically the opportunities and bounds of technology.”
-- Dieter RamsSource : "Dieter Rams/ Profile". designmuseum.org.
-
“Good design is innovative Gives a product utility Is aesthetic Makes a product easy to understand Is unobtrusive Is honest Is long-lived Is consistent down to the smallest detail Protects the environment Good design is as little design as possible.”
-- Dieter Rams -
-
“Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.”
-- Dieter Rams -
“Good design makes a product understandable.”
-- Dieter Rams
You may also like:
-
Alvaro Siza Vieira
Architect -
Arne Jacobsen
Architect -
Eduardo Souto de Moura
Architect -
Ettore Sottsass
Architect -
Hugh Newell Jacobsen
Architect -
John Pawson
Designer -
Jonathan Ive
Designer -
Karim Rashid
Industrial designer -
Ludwig Mies van der Rohe
Architect -
Luis Barragan
Architect -
Marc Newson
Industrial designer -
Massimo Vignelli
Designer -
Max Bill
Architect -
Naoto Fukasawa
Industrial designer -
Otl Aicher
Graphic Designer -
Philippe Starck
Designer -
R. Buckminster Fuller
Architect -
Raymond Loewy
Industrial designer -
Verner Panton
Designer -
Gary Hustwit
Filmmaker