Edward de Bono Quotes:
Ocupation: Physician
Life: b. May 19, 1933
Birthday: May 19
With vertical thinking one may look for different approaches until one finds a promising one. With lateral thinking one goes on generating as many approaches as one can even after one has found a promising one. With vertical thinking one is trying to select the best approach but with lateral thinking one is generating different approaches for the sake of generating them.
source: "Lateral Thinking : Creativity Step by Step". Book by Edward de Bono, 1970.
topic: Thinking, Trying, Different, Different Approach, Lateral Thinking
