quotes about Branding
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Branding is simply a more efficient way to sell things.
-- Al RiesSource : Al Ries, Laura Ries (2009). “The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand”, p.10, Harper Collins
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If you can't find your own center and love for yourself, nothing else works.
-- Chris Brogan -
Personal branding is one thing that you just can't do well on your own. You are too close to it,
-- Gina Bianchini -
I've always thought that a name says a lot about a person. So naturally, being named Howard, I always wanted to crawl into a hole.
-- Howard Stern -
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Branding is the art of becoming knowable, likable and trustable.
-- John Jantsch -
As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.
-- John SculleySource : "Former Apple CEO John Sculley on the consumer revolution in healthcare". Interview with Halle Tecco, venturebeat.com. July 31, 2013.
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Personal branding is about figuring who you are and what turns you on and then monetising it
-- Kelly Cutrone -
A lot of my branding has come from stubbornness - I knew what I liked. I knew what I wanted to do.
-- Lauren Conrad -
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You too are a brand. Whether you know it or not. Whether you like it or not.
-- Marc EckoSource : Marc Ecko (2015). “Unlabel: Selling You Without Selling Out”, p.1, Simon and Schuster
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Branding is the process of connecting good strategy with good creativity.
-- Marty NeumeierSource : Marty Neumeier (2005). “The Brand Gap, Revised Edition”, p.149, Peachpit Press
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Brands and branding are the most significant gifts that commerce has ever made to popular culture.
-- Wally Olins -
Branding is a profound manifestation of the human condition
-- Wally OlinsSource : "Brand Thinking and Other Noble Pursuits". Book by Debbie Millman, www.businessinsider.com. 2013.
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What I really, hugely, and antagonistically dislike is the attempt to quantify the unquantifiable. And if you are a branding consultant, you have to accept that there are a lot of things you just cannot quantify.
-- Wally Olins -
You can trace a through-line from the eighties to the present, and in retrospect Trump was always one of the minor avatars of a certain business model, all through that time. One based on branding, celebrity, and exploiting certain quirks of media form for fun and profit. In some ways he is not all that exceptional.
-- McKenzie Wark -
In China, going public has a cachet from a branding standpoint. It will improve our image to ad agencies, government regulators.
-- Victor Koo -
Branding is not about what something says or what it means, but how it makes us feel.
-- Martin LindstromSource : Twitter post from Dec 21, 2015
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Branding is everything - and I mean everything.
-- Scott Bedbury